Madcap Branding Campaign
Every once in awhile a project comes up that gets my blood flowing. A new branding campaign recently came to me and if I play my cards right it could be a pretty big release. It is still hush hush so I cannot talk about the details but stay tuned and I will post the results.
Step 1 – Concepts/Ideation – proofs sent
UPDATE: – Concept Approved – color proofs sent
UPDATE: – Colors Approved – graphical standards sent
Sales Sheets
The best part of a project that gets your blood flowing is how easy the process is; when you have passion for something it aids in the ease of each step and usually the outcome is great. And though it may be a little self-serving, the idea of something I created spanning the street on a banner or gracing a storefront in neon lights tends to help the process as well.
UPDATE: - The branding campaign was so well-received we were also commissioned to brand a break-off company of this one. I will start a new post for that when I have details.
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