Music on Mill Branding Campaign

So, following the great feedback received from the MADCAP Branding Campaign, the client was anxious to get moving on their next effort to revitalize the Mill Avenue Districts culture scene. The next item on the block was a little project called “Music on Mill” and like all branding campaigns, the logo design was first up.

Concepts/Ideation – proofs sent

As most designers will tell you, some concepts definitely fly better than others; after the first round of proofs were sent and the reviewed, it was obvious that further communication was needed with the client. I think the phrase that was used for this set was “too Sound-of-Music-like”… ouch, I never even seen that movie!
New mind-mapping words given: urban, edgy, modern, vintage rock, concert posters and graffiti art…

UPDATE: New Concepts sent

UPDATE: Concept and Colors Approved

UPDATE: We have been commissioned to redo the directory maps (and all relating printed collateral) in the Mill Avenue District (pending proposal approval), this means many hours in Adobe Illustrator, and that’s a good thing!