Mill Avenue Directory Brochures
Two months, a 100mb Adobe Illustrator file, a computer upgrade, 50,000 revisions, and a slight delay from the print press… and the Mill Avenue directory brochures are complete!
It was a battle at just about every turn; the map alone (the 100+mb Illustrator file) pushed my 32bit XP machine to its limits, resulting in an upgrade to the 64bit machine. The fact that it will be used as a tool to aid in the navigation to downtown tourists meant that it had to be passed around many sets of eyeballs to ensure accuracy and readability, hence the 50,000 updates (slight exaggeration). Not to mention that since it was a custom cut size, double gate fold meant that the guaranteed in-hands date did not apply to this order, resulting in a delay in delivery… Nonetheless, it is complete and I could not be happier.
More from Paul Sutton
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Sully
Tuesday, 16th June 2009 at 9:33 pm
Nice work, Paul. The map looks great, those are ton of work. Well done.
Paul
Tuesday, 16th June 2009 at 9:49 pm
Thanks Mike, yes it was a lot of work, biggest Illustrator file I have ever worked with.
Martin Kulakowski
Tuesday, 16th June 2009 at 9:55 pm
Dude, this is awesome, Paul! I had no idea you’ve been working on this. Is it your own gig, or through another company?
Paul
Tuesday, 16th June 2009 at 9:59 pm
Thanks Martin. This is through the same company Chuck Reynolds used to be part owner of, WebMediaRx / LogoALL, where he left me when he pursued his solo career…lol
Martin Kulakowski
Tuesday, 16th June 2009 at 10:16 pm
Chuck who?!
Aaaanyway, this is a nice looking blog as well, looks like you’ve been pushing awesomeness everywhere lately! I’m gonna go rampage through your Design section now… til the next e-pisode, then!
Paul
Tuesday, 16th June 2009 at 10:20 pm
Haha! Again, thanks. Praise like that from you is a great compliment.
Russ Perry
Monday, 22nd June 2009 at 7:31 pm
Paul, looks good. Nice to see this piece of literature getting updated. Hope you’re getting paid by the hour on those revisions, sounds intense!
Paul
Monday, 22nd June 2009 at 7:41 pm
Thanks Russ. Fortunately yes, my day job pays by the hour, it was slightly intense.