paulsutton.us » branding

Divorce Attorney Web Redesign

Paul Sutton — Thu, 05 Aug 2010 23:12:43 +0000

Client needed a site redesign and front-end development in a short amount of time (5 days). Happy to say I got it done in 4. Design approved in round 1 and coded out in 2 and a half days. I have wanted to experiment with subtle textures, mixed with attractive typography like this for awhile and I am happy with the depth created in the header, within the layers of cityscape.

Update

The first site redesign transition went well enough that the client asked me to redesign another affiliate site, preview is below.

Before Redesign

After Redesign

Site links:
nycdivorcecenter.com
60minutedivorce.com

Music on Mill Branding Campaign

Paul Sutton — Tue, 07 Apr 2009 06:08:17 +0000

So, following the great feedback received from the MADCAP Branding Campaign, the client was anxious to get moving on their next effort to revitalize the Mill Avenue Districts culture scene. The next item on the block was a little project called “Music on Mill” and like all branding campaigns, the logo design was first up.

Concepts/Ideation – proofs sent

As most designers will tell you, some concepts definitely fly better than others; after the first round of proofs were sent and the reviewed, it was obvious that further communication was needed with the client. I think the phrase that was used for this set was “too Sound-of-Music-like”… ouch, I never even seen that movie!
New mind-mapping words given: urban, edgy, modern, vintage rock, concert posters and graffiti art…

UPDATE: New Concepts sent

UPDATE: Concept and Colors Approved

UPDATE: We have been commissioned to redo the directory maps (and all relating printed collateral) in the Mill Avenue District (pending proposal approval), this means many hours in Adobe Illustrator, and that’s a good thing!

Madcap Branding Campaign

Paul Sutton — Tue, 10 Mar 2009 07:18:51 +0000

Every once in awhile a project comes up that gets my blood flowing. A new branding campaign recently came to me and if I play my cards right it could be a pretty big release. It is still hush hush so I cannot talk about the details but stay tuned and I will post the results.

Step 1 – Concepts/Ideation – proofs sent

UPDATE: – Concept Approved – color proofs sent

UPDATE: – Colors Approved – graphical standards sent

Sales Sheets

The best part of a project that gets your blood flowing is how easy the process is; when you have passion for something it aids in the ease of each step and usually the outcome is great. And though it may be a little self-serving, the idea of something I created spanning the street on a banner or gracing a storefront in neon lights tends to help the process as well.

UPDATE: - The branding campaign was so well-received we were also commissioned to brand a break-off company of this one. I will start a new post for that when I have details.

See Music on Mill