paulsutton.us » MadCap http://paulsutton.us exploration in graphic design Thu, 26 Jan 2012 00:10:44 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Madcap Branding Campaign http://paulsutton.us/madcap-branding-campaign/ http://paulsutton.us/madcap-branding-campaign/#comments Tue, 10 Mar 2009 07:18:51 +0000 Paul Sutton http://paulsutton.us/?p=80 Every once in awhile a project comes up that gets my blood flowing. A new branding campaign recently came to me and if I play my cards right it could be a pretty big release. It is still hush hush so I cannot talk about the details but stay tuned and I will post the results.

Step 1 – Concepts/Ideation – proofs sent

Madcap logo concepts

UPDATE: – Concept Approved – color proofs sent

Madcap logo color proofs

UPDATE: – Colors Approved – graphical standards sent

Madcap graphical standards

Sales Sheets

Madcap Salesheets

The best part of a project that gets your blood flowing is how easy the process is; when you have passion for something it aids in the ease of each step and usually the outcome is great. And though it may be a little self-serving, the idea of something I created spanning the street on a banner or gracing a storefront in neon lights tends to help the process as well.

UPDATE: - The branding campaign was so well-received we were also commissioned to brand a break-off company of this one. I will start a new post for that when I have details.

See Music on Mill

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